When Communication is Aligned
According to a report by Aberdeen Research, companies that are best-in-class at aligning marketing communication on average experience a 20% growth in annual revenue.
The Problem with Generating Leads
In a recent study by IDG, 61% of marketers reported that generating high quality leads was problematic for their organization. The same study also reported that the greatest barrier to quality lead generation is a lack of resources in staffing, budgeting, or time, and lack of high quality data to drive campaigns.