The Value of Research
The buying process has changed, and as a marketer, you need to find new ways to reach buyers and be heard through the noise. Identifying and then speaking directly to the needs of your tribe will give you the foundation upon which long-lasting business relationships are built. Who you speak to and how matters. That’s why qualified targets and the research to find them matters.
The Problem with Generating Leads
In a recent study by IDG, 61% of marketers reported that generating high quality leads was problematic for their organization. The same study also reported that the greatest barrier to quality lead generation is a lack of resources in staffing, budgeting, or time, and lack of high quality data to drive campaigns.