When Communication is Aligned
According to a report by Aberdeen Research, companies that are best-in-class at aligning marketing communication and sales experienced an average of 20% growth in annual revenue, compared to a 4% decline.
The Value of Research
The buying process has changed, and as a marketer for your company you need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, now you need to focus on being found and learn to build continuous relationships with buyers.
The Problem with Generating Leads
In a recent study by IDG, 61% of marketers reported that generating high quality leads was problematic for their organization. The same study also reported that the greatest barrier to quality lead generation is a lack of resources in staffing, budgeting, or time, and lack of high quality data to drive campaigns.