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Beyond the First 20 Sales: Helping Startups Accelerate

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What We Do:

At Sana Sells we help startups get beyond their first 20 sales. We help them improve their sales closing process to increase their velocity to scale their business. We help our clients understand how to transform their sales process into one that clearly addresses their prospects needs, is repeatable by a sales force, and is not reliant on exceptions and/or the founder to close.

Why We Do It:

Most founders are too smart and too busy to invest the necessary time it takes to build out a sales funnel that works. Sales is a time-consuming repetitive process.  Startups and small business owners find themselves overloaded with other tasks they need to fix, update, or do to keep their businesses running. From raising capital to upgrading technology, improving websites, adding storefronts, adding new products or features, building partnerships- it all takes up most of their valuable time.

And while sales need to support these endeavors, sometimes you can’t get the sales you need without raising capital, upgrading technology, improving websites, adding storefronts, adding new products or features, or building partnerships.

Our founder, Lisa Canning, a main street entrepreneur has helped herself and others thrive for over 35 years, knows this problem really well. Sana Sells was created from her belief that it does not have to be so hard to grow a business. It all comes down to staying alive until you can become successful. Sales is the easiest way to do that, but it requires ‘in the weeds support’ to develop a winning process. Sales that are riddled with exceptions and that have yet to devise a formula are not easily repeatable.  These kinds of early sales won’t ever provide enough income for a founder to grow their business to a size that can support themselves, let alone the appropriate level of staff they need for all of their necessary business activities.

Our How:

We help founders and business owners pivot, align, revise, or better (re)define how they offer their core service(s). We can offer this help by becoming their ‘ears-to-the-ground’ sales-workforce our clients need. Our inquisitive investigators deliver our clients pitch, listen carefully to prospects, capture what’s working and what isn’t, and reveal prospects unanswered questions and hesitations.  From week to week we take a consultative approach with our clients. Armed with weekly reports, defined by our clients’ metrics, we help them adjust as needed. This process continues with the founder until we get the ingredients in the right order, prepared the right way, and can demonstrate they can get results they need by closing more sales faster.

To accomplish this outcome, we work for our clients in a variety of ways.  Depending on how the client will be best served, our services usually include a combination of, but are not limited to:

Setting Appointments, Demo sales support and closing services Social Media Messaging
Target Market List Building Email Marketing & Lead Generation
Content Creation: Webinars, Podcasts, Video, Blog Posts PR Press Release Services
Building Authority with Backlinks Mobile Messaging

Our Bottom Line:

The actual process of perfecting the sales process and customer experience journey map is an under-estimated, lacking-in-manpower-to-execute, usually-cobbled-together by founders’ needs, not their clients, based on limited insights, and finalized long before the discovery process with prospects is really complete to fully realize ‘the winning formula’ for selling success.

This is the work Sana Sells does to help your founders/small-business owners. We help our clients find customers and build new channels to market at an affordable price, with a consultative approach, in a highly efficient manner that yields countless minuscule revisions and pivots until the process simply works. Not only will they be more investable as a result of our work, but their customer acquistion cost (CAC) will also be significantly lower as a result.

What It Costs:

Our clients engage us typically for 10-20 hours a week which translates to $1000-$2000 a month @ our modest rate of $50.00 per hour.

You will find for $1000-$2000 a month, that the amount of progress your client makes will far outstrip any part-time or low-level full-time hire they can make for the investment. You will find your suggestions can be implemented much more quickly and you will have a third party helping hold your clients’ hand as well as holding them accountable.  Because we offer reflection, consultation, instant testing and revision, as our mission is their refinement, you have a trusted partner in us. Unlike that of an employee that exists to follow a founders instructions, and will rarely be truly heard, our founders do listen to us because they recognize we are dedicated to helping them improve their business model.

Who We Hire:

We hire women who are highly educated, good communicators, digitally savvy, and curious. Our ladies come from an underutilized segment of the hiring marketplace: stay at home moms. Their schedules are flexible, as their kids are in school, and they have the ability to be responsive to the changing needs of our clientele.

Affiliates and Partnerships:

We are happy to explore an affiliate relationship with you. Refer a client to us and receive a 2.5% commission for the first year of the contract, payable monthly.