How much a customer trusts you dramatically impacts the bottom line.
According to Accenture, when trust is low it will hit everyone’s bottom line.
How Much Does building More Trust Cost?
That all depends on how much work your company needs to do. But in general terms, to improve trust companies must adopt a top-down culture that fully bakes trust into the company’s strategy, operations and broader DNA.
And if you do, your company will systematically be able to develop great customer relationships, ensuring trust will be high.
The true value of trust is that you will be able to grow your businesses– without gimmicks, fee cuts or special treatment.
Full price pretty much all of the time.
Of course you have to be good at what you do.
There is no substitute.
But bottom line: having a truly successful business that stands the test of time, is built on a foundation of trust.
If you have earned your customers trust, you are good as gold.