Tag Archives: website

Essentials For Brand Strategy Success

Your company’s brand is your most valuable non-tangible asset. Developing a strong brand is essential to a company’s success. Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of your company’s character that make it identifiable. A well defined […]

Digital Businesses Are Redefining Brand Value

Nowadays we are bombarded with a steady stream of commercials, celebrity endorsements, recognizable logos, and all kinds of products and services tempting us. But does constant brand exposure really resonate with today’s consumers? The answer is actually no. The most successful brands focus on users, not buyers. Digital brands do things differently than traditional brands. […]

The Rise of Digital Ad Spending

Advertising has evolved, with the advent of the digital age. No longer restricted to print publications, billboards, radio and television, we are now used to seeing advertisements everywhere, from our laptops to our phones. Digital advertising allows you to reach and appeal to your core audience in new ways and with more precision. With the […]

Essential Tips For Your Digital Marketing Strategy

Digital marketing is essential in today’s world. In fact, it is the only way to stay ahead of your competitors. Your potential customers are online constantly, and digital marketing is the way to reach them. The only question is how best to market to your customers online. Read on for tips to optimize your digital […]

Engaging With Journalists on Social Media

Why would you want to engage with journalists on social media? How can they help your business? Over the years, the role of journalists has changed and as social media continues to directly impact journalism, many of them have become key influencers online. Social media has emerged to be a powerful platform to connect brands […]

Forecasting Trends for Your Business

Whether or not we are aware of it, we are all influenced by our surroundings. Advertising, marketing and PR all work to reach into our subconscious and manipulate our thoughts so that we want to buy what they are selling. In your business, you can forecast trends and predict consumer behavior to help you build […]

Reality Check: Small Businesses Must Use Social Media

By now, you know that your business needs to be online. The World Wide Web and social media are no flashes in the pan, they’re here to stay, and have been for a while. As a small business owner, you’ve heard the facts and statistics from other small business owners. You’ve heard about their successes, […]

Become a Small Business Thought Leader

Who is a thought leader? Thought leaders are the go-to people in their fields of expertise for information and knowledge. As a small business owner, it can be a huge advantage for you to become a thought leader within your industry, leading to many doors opening and opportunities coming your way. While dedication and hard […]

The Best Industries For Social Media Marketing (including some surprises)

Social media marketing can’t be considered a fad any more. However, there are still plenty of business owners who believe that social media marketing cannot benefit their industry, that it only works for some businesses. This is a fallacy. Social media marketing can have an impact on every business in some way. Success in social […]

Website Fundamentals For Social Media Success

There is no doubt that social media is big for all kinds of businesses at the moment. Worldwide, the trend we see is social media budgets increasing year on year, and they’re only going to get bigger. If you do an online search, you’ll find any number of articles and blog posts talking about social […]