A marketing strategy is important because it helps sell products and services. It also is designed to support both short and long-term growth. Without a strategy, your business might not grow very much. Or worse, your business might not be able to bring prospects into the pipeline and convert them into paying customers at all. […]
Tag Archives: Strategy
03
Apr
Apr
No small business is immune to everyday challenges. Entrepreneurs who think everything will go smoothly usually hit roadblocks and bumps the hardest. It is better to be prepared that challenges will come and have some solid strategies in place to tackle them head on. Only half of small businesses survive past five years. To ensure […]
03
Oct
Oct
A lot of millennials tend to follow non-linear career paths. This means that rather than staying at one company, in one industry, and plodding up the corporate ladder, they work in positions that align with their skills. Some might consider it job hopping, but that isn’t necessarily the case. A survey of 18 to 34 […]
26
Sep
Sep
Understanding and solving customers’ pain points can push your business to success. When you understand your customers’ pain points, you can position your company as a potential solution. What is a pain point? A pain point is a specific problem that prospective customers of your business are experiencing. In other words, pain points are problems, […]
12
Sep
Sep
If you are considering making the switch to outsourcing, then you know it can be a challenging decision. You have to honestly assess your business and its current capabilities, be proactive about your goals and think long term. All this before you decide to outsource. One factor you won’t have to consider however, is outsourcing […]
22
Aug
Aug
Outsourcing has more than one connotation. In one instance, when we talk about outsourcing, we don’t necessarily mean the letting of an outside third party handle parts of your business, but the kind of outsourcing that comes with using technology to take care of everyday tasks. Technology is seamlessly integrated into our daily lives. […]
15
Aug
Aug
Your company’s brand is your most valuable non-tangible asset. Developing a strong brand is essential to a company’s success. Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of your company’s character that make it identifiable. A well defined […]
27
Jun
Jun
Event planning is a stressful job, anyone would agree. But the toughest job in the world? You might think that is a bit of a stretch. Would you be surprised to learn that the recruitment site CareerCast conducted a survey that ranked ‘Event Coordinator’ as the 5th most stressful job, after jobs like soldier and […]
06
Jun
Jun
Consumer behavior is constantly evolving. Driven by emerging technologies and new insights, marketers have to work hard to be on top of the latest consumer behavior, and recalibrate their strategies. It is important to note that consumers are increasingly more and more educated about what they are buying, and the experience they want. The daily […]
23
May
May
It’s almost certain you’ve heard of many memorable social media campaigns, but have you ever noticed that the ones you hear about are always B2C? An expensive branding campaign like Oreo’s ‘Dunk in the dark’ tweet during the Super Bowl or NASA’s #AYearInSpace, reaches millions of people and is discussed endlessly in online and print […]