Tag Archives: Strategy

Try These 5 Strategies to Attack Small Business Challenges Head On – and Thrive

No small business is immune to everyday challenges. Entrepreneurs who think everything will go smoothly usually hit roadblocks and bumps the hardest. It is better to be prepared that challenges will come and have some solid strategies in place to tackle them head on. Only half of small businesses survive past five years. To ensure […]

Non-Linear Paths To Success For Millennials

A lot of millennials tend to follow non-linear career paths. This means that rather than staying at one company, in one industry, and plodding up the corporate ladder, they work in positions that align with their skills. Some might consider it job hopping, but that isn’t necessarily the case. A survey of 18 to 34 […]

Understanding and Solving Pain Points

Understanding and solving customers’ pain points can push your business to success. When you understand your customers’ pain points, you can position your company as a potential solution. What is a pain point? A pain point is a specific problem that prospective customers of your business are experiencing. In other words, pain points are problems, […]

Ask These Questions Before Locally Outsourcing

If you are considering making the switch to outsourcing, then you know it can be a challenging decision. You have to honestly assess your business and its current capabilities, be proactive about your goals and think long term. All this before you decide to outsource. One factor you won’t have to consider however, is outsourcing […]

Outsourcing Responsibility Not Accountability

Outsourcing has more than one connotation. In one instance, when we talk about outsourcing, we don’t necessarily mean the letting of an outside third party handle parts of your business, but the kind of outsourcing that comes with using technology to take care of everyday tasks.   Technology is seamlessly integrated into our daily lives. […]

Essentials For Brand Strategy Success

Your company’s brand is your most valuable non-tangible asset. Developing a strong brand is essential to a company’s success. Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of your company’s character that make it identifiable. A well defined […]

The World’s Toughest Job – Event Planning

Event planning is a stressful job, anyone would agree. But the toughest job in the world? You might think that is a bit of a stretch. Would you be surprised to learn that the recruitment site CareerCast conducted a survey that ranked ‘Event Coordinator’ as the 5th most stressful job, after jobs like soldier and […]

B2B Lead Generation Strategies That Work In 2018

Consumer behavior is constantly evolving. Driven by emerging technologies and new insights, marketers have to work hard to be on top of the latest consumer behavior, and recalibrate their strategies. It is important to note that consumers are increasingly more and more educated about what they are buying, and the experience they want. The daily […]

Take Note Of These B2B Social Media Campaigns

It’s almost certain you’ve heard of many memorable social media campaigns, but have you ever noticed that the ones you hear about are always B2C? An expensive branding campaign like Oreo’s ‘Dunk in the dark’ tweet during the Super Bowl or NASA’s #AYearInSpace, reaches millions of people and is discussed endlessly in online and print […]

Women Are The Key To Empowering Other Women

The business world is tough, and when you’re a woman, it can be even tougher. It takes a strong person to succeed in business, and traditionally that kind of strength has been associated with masculinity. However, when women connect with one another, and help each other get ahead, it makes the business world, and our […]