Tag Archives: Social Media

How to Know Which Tasks to Outsource for Greater Business Growth

Business growth demands a lot of time and energy. People must decide what to continue handling themselves, what staff to bring on, and what to outsource. Every team has strengths and weaknesses. To be effective, people need to recognize what they are good at and how to manage well all the tasks ahead of them. […]

Succeed By Doing Less And Outsourcing More

As an entrepreneur or startup owner, how often have you thought to yourself, “In the time it took to explain it to someone else, I could have done it already”. Entrepreneurs are known for wearing multiple hats, and trying to live up to an impossible ideal where they feel like they have to do everything […]

Benefits Of Direct Marketing Via Email And Social Media

An advertising campaign that seeks to bring about an action taken by a targeted group of customers, like placing an order, visiting a store or website, is considered direct marketing. Direct marketing can be telemarketing, social media, email, point of sale, or even via post. A good direct marketing campaign focuses on promoting a specific […]

Hashtags: Do’s and Don’ts

Hashtags are ubiquitous. One can hardly read a post on Facebook or Instagram, not to mention Twitter, without seeing a related hashtag. However, not all hashtags are useful and some can actually confuse or muddle the message you’re trying to send. Especially when tweeting, since Twitter is where every post is littered with hashtags. Before […]

Non-Core Activities Your Business Can Outsource

Outsourcing is defined as the strategic use of outside resources to perform activities that would usually be handled by in-house staff and resources. By outsourcing some key activities, a business contracts out some of its functions to specialized service providers, who can become valued business partners over time. Why do companies use outsourcing? Some common […]

B2B Lead Generation Strategies That Work In 2018

Consumer behavior is constantly evolving. Driven by emerging technologies and new insights, marketers have to work hard to be on top of the latest consumer behavior, and recalibrate their strategies. It is important to note that consumers are increasingly more and more educated about what they are buying, and the experience they want. The daily […]

Take Note Of These B2B Social Media Campaigns

It’s almost certain you’ve heard of many memorable social media campaigns, but have you ever noticed that the ones you hear about are always B2C? An expensive branding campaign like Oreo’s ‘Dunk in the dark’ tweet during the Super Bowl or NASA’s #AYearInSpace, reaches millions of people and is discussed endlessly in online and print […]

The Benefits Of Outsourcing Lead Generation Services

As a small business owner, are you doing everything you can to ensure a continuous inflow of leads? You already know that lead generation is crucial to your business and increasing revenue is a main priority. There is no such thing as ‘enough leads’. But can you get them all on your own? When you […]

Using Social Media For Lead Generation

Social media is no longer merely a business add-on, but a necessity. If you’re not using social media to drive traffic to your business, and therefore leads that convert into revenue, then your brand is losing out. You can build your business on social media with leads coming from sites like LinkedIn and Twitter. But […]

Digital Businesses Are Redefining Brand Value

Nowadays we are bombarded with a steady stream of commercials, celebrity endorsements, recognizable logos, and all kinds of products and services tempting us. But does constant brand exposure really resonate with today’s consumers? The answer is actually no. The most successful brands focus on users, not buyers. Digital brands do things differently than traditional brands. […]