Tag Archives: marketing

A Beginner’s Guide to A/B Testing

Email Campaigns For Success. What is the best indication that your marketing strategy is hitting home? Conversions, of course! That’s where A/B testing comes in. But, what is ab testing? This form of effective marketing testing allows for small businesses and large companies alike to see what marketing strategy works best for their select audience […]

How to Avoid Marketing Translation Mistakes

The majority of marketing mistakes in translation are, of course, unintentional and often represent something that has been missed even by professional translators hired by large corporations like BMW or American Motors. Thankfully, there are several ways to avoid them and ensure that a socio-cultural aspect is taken into consideration. An accurate content localization. As a rule, […]

What Is Partnership Marketing and Why Is It Important?

ISS

Whether you are selling one hundred percent online, have a brick and mortar location, or primarily sell services, it is essential to have a robust marketing campaign if you expect to win over prospects and successfully grow your business. To get a leg up, it takes beating the competition at their own game, and sometimes […]

Why Does a Business Need a Marketing Strategy?

Describing startups in marketing

A marketing strategy is important because it helps sell products and services. It also is designed to support both short and long-term growth. Without a strategy, your business might not grow very much. Or worse, your business might not be able to bring prospects into the pipeline and convert them into paying customers at all. […]

Local SEO in 2020: How to Dominate Local Search Results

Any business, big or small, needs customers to grow. The law of attraction in business is to draw them in and build a solid base. Referrals flow out of that base of supporters and begin to grow the business organically. Although there is more to it than that, this simplified view helps business owners set […]

Reasons to Incorporate Video Marketing in Your Marketing Strategy

These days, it is vital to have varied campaigns and ways of reaching prospects and current clients. Marketing departments are turning to the digital world to elevate their platforms for a better video marketing strategy. To create a marketing strategy in 2020, it takes diligence and professional expertise. YouTube, Vimeo, and other online resources are […]

Sana Sells LLC Receives Nomination for Edison Award

featuring sana sells logo

Social Innovation Nomination for 2020 Dateline: [Chicago, Illinois, December 17, 2019] Startup Sana Sells LLC founded by Lisa Canning, Co-Founder Sana Umer, and Heather McNeice, receives Edison Award nomination for social innovation. Sana Sells has developed a low-cost outsourced sales and marketing company to help venture-backed startups founders scale using global educated and underutilized workers, […]

How to Know Which Tasks to Outsource for Greater Business Growth

Describing tasks to outsource

Business growth demands a lot of time and energy. People must decide what to continue handling themselves, what staff to bring on, and what to outsource. Every team has strengths and weaknesses. To be effective, people need to recognize what they are good at and how to manage well all the tasks ahead of them. […]

Why Diversity Skills Are an Essential Part of Any Small Business Model

Many hands to

Diversity is a bit of a buzzword for small businesses that want to take the lead in the current marketplace. Companies that focus on building diverse teams with a range of skillsets are going to go further than those that build a business around niche employees who fit only into small boxes. This does not […]

Why Startups Need New Product Marketing Strategies to Stand Out in 2019

Describing startups in marketing

Making your product stand out seems hard in a squeezed market, full of competitors all looking for the edge. The internet is a global market where people can shop locally or globally. To grab people’s attention, you need to have strategies that are on point. Try these fun, innovative ways to attract people to your […]