Tag Archives: marketing

Lead Generation is Important for Business to Thrive: Here’s Why

Lead generation is the process of capturing information about potential leads and turning it into a sale down the line. It often includes marketing, searching out qualified leads, and strategizing how to capture information about potential sales that will help seal the deal. There is a lot of information available online, so people feel like […]

Make Inbound Marketing Work for You with These 3 Top Tips

The marketplace is full of information for consumers. The digital world is over-saturated with media, blogs, and people selling information or products. To make headway in this new economy, business owners must check themselves to be sure they are making an impact. A good inbound marketing strategy helps a lot in this case. Having a […]

Know the 6 Common Business Challenges and Ways to Solve Them

Building a business is not for the faint of heart. It takes hard work, dedication, and persistence to push past barriers. Even when arranging financing to get a business to open doors, that is only the beginning. Part of the research phase of building a business requires investigating common roadblocks you might run across in […]

Why Small Businesses Need SEO to Thrive

Digital marketing is not an area of expertise for every small business owner. There are so many other things to put energy into that sometimes it gets lost in the shuffle. This can keep a small business from really thriving, unless they know the right strategies to boost their presence and grab those customers with […]

The Impact Of Outsourcing On Company Culture

The concept of outsourcing has gained more and more popularity in recent years, and you too may be mulling over the idea of outsourcing one or more of your tasks. There are a variety of jobs you could outsource – traditionally outsourced tasks like accounting to more traditionally in-house tasks like product development or marketing. […]

Aligning Sales And Marketing = Success

It is neither surprising nor unusual to find a company, small or large, where either the sales team or the marketing team dominates. It is rare, however, to find a business that’s put some thought into aligning their sales and marketing, and who thinks of the two functions as an equal and integrated team. Evidence […]

Unlock Sales Success with B2B Marketing Keys

Increasing B2B sales isn’t simply a matter of providing a product or service and hoping that customers will come your way. Businesses who purchase from you want to believe they have the right vendor at the right time for the right price. It can usually take months to close a B2B sale due to there […]

Ready to build your first go-to-market strategy or improve upon the one you have?

What should your go-to-market plan include and how will we help you build or refine it? Your go-to-market strategy should address how your customers will be acquired, on-boarded, retained and up-sold. It should also address how each client can be leveraged to penetrate other users, departments, functions and business units as well as referrals. Your […]

Essentials For Brand Strategy Success

Your company’s brand is your most valuable non-tangible asset. Developing a strong brand is essential to a company’s success. Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of your company’s character that make it identifiable. A well defined […]

Benefits Of Direct Marketing Via Email And Social Media

An advertising campaign that seeks to bring about an action taken by a targeted group of customers, like placing an order, visiting a store or website, is considered direct marketing. Direct marketing can be telemarketing, social media, email, point of sale, or even via post. A good direct marketing campaign focuses on promoting a specific […]