Tag Archives: lead generation

Lead Generation is Important for Business to Thrive: Here’s Why

Lead generation is the process of capturing information about potential leads and turning it into a sale down the line. It often includes marketing, searching out qualified leads, and strategizing how to capture information about potential sales that will help seal the deal. There is a lot of information available online, so people feel like […]


Are you a small business owner who has purchased targeted data? Or have you considered purchasing targeted data? While permission based, inbound marketing can drive some great results and growth for your business, don’t be ignorant to the fact that purchased data can also help improve and target your sales and marketing efforts. When you […]

Business Development vs Sales vs Lead Generation

The transaction and management of customers is a significant part of any business. It involves lead generation, sales, and business development. And all of these tasks are completely different, requiring different skills and mindsets. However, many businesses either don’t understand the difference, or expect one team to have multiple competencies as a way to save […]

Finding Hidden Revenue Streams

Running a small business often means being consumed with the day to day activities, delivering products and services to clients and ensuring that bills are paid. Getting caught up in the minutiae may mean that you are overlooking significant hidden revenue streams in your business. Such revenue streams make use of your existing assets, instead […]

Finding Qualified Leads for Your Sales Team

There are more businesses operating in America today than at any time in the past, making competition sharper and the stakes higher than ever. Sales and marketing is a challenge for many businesses today. Finding prospects is rated as the second highest ranking challenge for both sales people and sales managers. With more consumers than […]

Good Reasons To Outsource Your Sales Team

Outsourcing is not a new trend, but a business tactic that has become more and more common over the last decade. For many small businesses, it is one of the best ways to expand. As a small business owner, you might be tempted to control all aspects of your business, but that is neither realistic […]

Sales Prospecting Is Difficult – Here’s How To Change That

It didn’t always used to be this way, so why is sales prospecting harder than it’s ever been? Here are some reasons, including: Prospects are busy. In fact they are busier than ever and that makes them distracted and difficult to reach; Prospects intentionally put barriers in the way of salespeople to keep them at […]

Ready to build your first go-to-market strategy or improve upon the one you have?

What should your go-to-market plan include and how will we help you build or refine it? Your go-to-market strategy should address how your customers will be acquired, on-boarded, retained and up-sold. It should also address how each client can be leveraged to penetrate other users, departments, functions and business units as well as referrals. Your […]

Success Through Automation

Does it feel like you’re living a nightmare with your business? Do you wake up and think that entrepreneurship was a mistake? Maybe it was exciting in the beginning and you were learning lots. Meeting new and like-minded people. Talking about your business. Not working for ‘the man’. But pretty soon, it had become exhausting. […]

Benefits Of Direct Marketing Via Email And Social Media

An advertising campaign that seeks to bring about an action taken by a targeted group of customers, like placing an order, visiting a store or website, is considered direct marketing. Direct marketing can be telemarketing, social media, email, point of sale, or even via post. A good direct marketing campaign focuses on promoting a specific […]