Running a startup requires you to be a fighter. A small business that’s new to the market has to fight for its position, by being scrappier than their already established competition. But they also need more support. Statistics show that until 2008, there were significantly more startups than there were business closures. However, that has […]
Tag Archives: habits
Running a small business requires consistently making improvements. Even when things are running smoothly, they can always be better. And that is usually the best time to be making changes and tweaking things to enhance areas of your business that offer the biggest gains. So how do you gain more efficiency? Automate A lot of […]
Nowadays we are bombarded with a steady stream of commercials, celebrity endorsements, recognizable logos, and all kinds of products and services tempting us. But does constant brand exposure really resonate with today’s consumers? The answer is actually no. The most successful brands focus on users, not buyers. Digital brands do things differently than traditional brands. […]
Digital marketing is essential in today’s world. In fact, it is the only way to stay ahead of your competitors. Your potential customers are online constantly, and digital marketing is the way to reach them. The only question is how best to market to your customers online. Read on for tips to optimize your digital […]
In previous posts, we’ve talked about becoming a thought leader in your field, and staying authentic while doing so. So what sets the really successful thought leaders apart from every one else? It may seem to you that successful people have it easy, while the rest of us struggle to get through the day. But […]