Tag Archives: Growth

Why B2B Startups Need to Focus on Growth

Tech companies the world over are consumer companies. Even if they are online, like Amazon or Google, they may be attracted to B2C (business to consumer) but they should not let that derail them from their plan. Starting from scratch (like a startup) means hunkering down and getting a game plan for how to do […]

Taking Steps Back To Move Forward

Running a startup requires you to be a fighter. A small business that’s new to the market has to fight for its position, by being scrappier than their already established competition. But they also need more support. Statistics show that until 2008, there were significantly more startups than there were business closures. However, that has […]

Improve Business Efficiency With These Tips

Running a small business requires consistently making improvements. Even when things are running smoothly, they can always be better. And that is usually the best time to be making changes and tweaking things to enhance areas of your business that offer the biggest gains. So how do you gain more efficiency? Automate A lot of […]

Finding Hidden Revenue Streams

Running a small business often means being consumed with the day to day activities, delivering products and services to clients and ensuring that bills are paid. Getting caught up in the minutiae may mean that you are overlooking significant hidden revenue streams in your business. Such revenue streams make use of your existing assets, instead […]

Non-Linear Paths To Success For Millennials

A lot of millennials tend to follow non-linear career paths. This means that rather than staying at one company, in one industry, and plodding up the corporate ladder, they work in positions that align with their skills. Some might consider it job hopping, but that isn’t necessarily the case. A survey of 18 to 34 […]

Understanding and Solving Pain Points

Understanding and solving customers’ pain points can push your business to success. When you understand your customers’ pain points, you can position your company as a potential solution. What is a pain point? A pain point is a specific problem that prospective customers of your business are experiencing. In other words, pain points are problems, […]

Success Through Automation

Does it feel like you’re living a nightmare with your business? Do you wake up and think that entrepreneurship was a mistake? Maybe it was exciting in the beginning and you were learning lots. Meeting new and like-minded people. Talking about your business. Not working for ‘the man’. But pretty soon, it had become exhausting. […]

Digital Businesses Are Redefining Brand Value

Nowadays we are bombarded with a steady stream of commercials, celebrity endorsements, recognizable logos, and all kinds of products and services tempting us. But does constant brand exposure really resonate with today’s consumers? The answer is actually no. The most successful brands focus on users, not buyers. Digital brands do things differently than traditional brands. […]

Essential Tips For Your Digital Marketing Strategy

Digital marketing is essential in today’s world. In fact, it is the only way to stay ahead of your competitors. Your potential customers are online constantly, and digital marketing is the way to reach them. The only question is how best to market to your customers online. Read on for tips to optimize your digital […]

Forecasting Trends for Your Business

Whether or not we are aware of it, we are all influenced by our surroundings. Advertising, marketing and PR all work to reach into our subconscious and manipulate our thoughts so that we want to buy what they are selling. In your business, you can forecast trends and predict consumer behavior to help you build […]