Tag Archives: future

Non-Linear Paths To Success For Millennials

Paths to success

A lot of millennials tend to follow non-linear career paths. This means that rather than staying at one company, in one industry, and plodding up the corporate ladder, they work in positions that align with their skills. Some might consider it job hopping, but that isn’t necessarily the case. A survey of 18 to 34 […]

Understanding and Solving Pain Points


Understanding and solving customers’ pain points can push your business to success. When you understand your customers’ pain points, you can position your company as a potential solution. What is a pain point? A pain point is a specific problem that prospective customers of your business are experiencing. In other words, pain points are problems, […]

Forecasting Trends for Your Business


Whether or not we are aware of it, we are all influenced by our surroundings. Advertising, marketing and PR all work to reach into our subconscious and manipulate our thoughts so that we want to buy what they are selling. In your business, you can forecast trends and predict consumer behavior to help you build […]

Obstacles Facing Millennial Women In The Workplace

women connecting

It may come as a surprise to read this, but millennial women are not faring as well in their careers as women have in the past. Unlike the generations who have come before them, millennial women go from job to job, attempting to work their way up each one, and not experiencing any improvement in […]

The Best Industries For Social Media Marketing (including some surprises)

Illustrating young people- Gen-X

Social media marketing can’t be considered a fad any more. However, there are still plenty of business owners who believe that social media marketing cannot benefit their industry, that it only works for some businesses. This is a fallacy. Social media marketing can have an impact on every business in some way. Success in social […]

Social Media Intelligence for Market Share Growth


Social media is an invaluable venue for businesses promoting their products and specials, but its value doesn’t end there. Social media isn’t just for blogging, tweeting and Instagramming your about business. Intelligent social media allows your company to gather insights and analyze trends from the direct and unbiased feedback your customers share online and you […]

Things No One Tells You About Your First Job

things to do in a workplace

Getting your first real job is a life changing event. College and grad school might have been challenging, but that experience is nothing compared to what a job entails. If you thought your learning days were behind you, think again. Starting at a first job means you’re going to be figuring out new things, from […]

Internet Marketing for B2B vs B2C


INTERNET MARKETING FOR B2B VS B2C We’ve talked a lot about having an internet marketing plan and social media strategy in place for small businesses. And that it’s not a one size fits all approach. One of the things to consider when you’re developing an internet marketing plan is whether your business is B2B or […]

Social Media Marketing – Is it here to stay or a flash in the pan?


We have all heard social media is the next big thing, but why? Does it have the power to stick around and make a difference or will is fad and fizzle? It’s a complex type of marketing that requires planning, intuition, and flexibility throughout the life of each campaign. It seems like social media marketing […]