Tag Archives: Digital Marketing

Understanding and Solving Pain Points


Understanding and solving customers’ pain points can push your business to success. When you understand your customers’ pain points, you can position your company as a potential solution. What is a pain point? A pain point is a specific problem that prospective customers of your business are experiencing. In other words, pain points are problems, […]

Succeed By Doing Less And Outsourcing More

Succeed By Doing Less And Outsourcing More

As an entrepreneur or startup owner, how often have you thought to yourself, “In the time it took to explain it to someone else, I could have done it already”. Entrepreneurs are known for wearing multiple hats, and trying to live up to an impossible ideal where they feel like they have to do everything […]

Ready to build your first go-to-market strategy or improve upon the one you have?

To illustrate company success

What should your go-to-market plan include and how will we help you build or refine it? Your go-to-market strategy should address how your customers will be acquired, on-boarded, retained and up-sold. It should also address how each client can be leveraged to penetrate other users, departments, functions and business units as well as referrals. Your […]

Outsourcing Responsibility Not Accountability


Outsourcing has more than one connotation. In one instance, when we talk about outsourcing, we don’t necessarily mean the letting of an outside third party handle parts of your business, but the kind of outsourcing that comes with using technology to take care of everyday tasks.   Technology is seamlessly integrated into our daily lives. […]

The Rise of Digital Ad Spending

Describing brand strategy

Advertising has evolved, with the advent of the digital age. No longer restricted to print publications, billboards, radio and television, we are now used to seeing advertisements everywhere, from our laptops to our phones. Digital advertising allows you to reach and appeal to your core audience in new ways and with more precision. With the […]

Essential Tips For Your Digital Marketing Strategy

Tips For Your Digital Marketing Strategy

Digital marketing is essential in today’s world. In fact, it is the only way to stay ahead of your competitors. Your potential customers are online constantly, and digital marketing is the way to reach them. The only question is how best to market to your customers online. Read on for tips to optimize your digital […]

Reality Check: Small Businesses Must Use Social Media

online presence

By now, you know that your business needs to be online. The World Wide Web and social media are no flashes in the pan, they’re here to stay, and have been for a while. As a small business owner, you’ve heard the facts and statistics from other small business owners. You’ve heard about their successes, […]

The Best Industries For Social Media Marketing (including some surprises)

Illustratingyoungpeople Gen X

Social media marketing can’t be considered a fad any more. However, there are still plenty of business owners who believe that social media marketing cannot benefit their industry, that it only works for some businesses. This is a fallacy. Social media marketing can have an impact on every business in some way. Success in social […]

Social Media Intelligence for Market Share Growth


Social media is an invaluable venue for businesses promoting their products and specials, but its value doesn’t end there. Social media isn’t just for blogging, tweeting and Instagramming your about business. Intelligent social media allows your company to gather insights and analyze trends from the direct and unbiased feedback your customers share online and you […]

How to Become An Undisputed Authority in Your Niche


In business, you get what you work for. However, that doesn’t mean that you achieve all your business related goals by simply working hard. You have to work smart and be strategic too. Whatever your business is about, you have to build a brand, whether it’s for yourself or for your products and services. It […]