Tag Archives: Business Development

Business Development vs Sales vs Lead Generation

The transaction and management of customers is a significant part of any business. It involves lead generation, sales, and business development. And all of these tasks are completely different, requiring different skills and mindsets. However, many businesses either don’t understand the difference, or expect one team to have multiple competencies as a way to save […]

The Difference Between Sales And Business Development

There is a misconception that sales and business development are the same, or at least interchangeable. This is partly due to the fact that job titles have shifted from salesperson to business development representative, in an effort to avoid any negative connotations that come with working in sales. However, the reality is that the two […]