Tag Archives: brand

Essentials For Brand Strategy Success

Your company’s brand is your most valuable non-tangible asset. Developing a strong brand is essential to a company’s success. Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of your company’s character that make it identifiable. A well defined […]

Digital Businesses Are Redefining Brand Value

Nowadays we are bombarded with a steady stream of commercials, celebrity endorsements, recognizable logos, and all kinds of products and services tempting us. But does constant brand exposure really resonate with today’s consumers? The answer is actually no. The most successful brands focus on users, not buyers. Digital brands do things differently than traditional brands. […]

Using Blogging For Business

blog word cloud

What is business blogging? It’s a marketing tactic where your small business can use blogging to get more visibility online. Think of your business blog as a marketing channel, similar to social media or email marketing, to help support business growth. If you’re not blogging for your business already, then you should consider starting. The […]