Why is Lead Generation Important?
The buying process has changed, and as a marketer you need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, today you need to focus on being found and learn to build continuous relationships with users, customers, buyers and prospects.
The Problem with Generating Leads
In a recent study by IDG, 61% of marketers reported that generating high quality leads was problematic for their organization. The same study also reported that the greatest barrier to quality lead generation is a lack of resources in staffing, budgeting, or time, and lack of high quality data to drive campaigns.
Gone are the days that a marketer only relied on outbound techniques like trade shows, cold calling, and advertisements to get leads. Today’s buyer is in control. According to Forrester, buyers seek out three pieces of content about a vendor for every one piece sent by a marketer, and for every one piece sent by sales. Because of buyer self-education, your job as a marketer is to be heard through the noise and come up with new ways for leads to find you.
While it depends on what kind of leads you are looking for, within 30 days leads will start rolling in. And if we are not getting enough, we will help you tweek your messaging until we get the result you are looking for.
Yes we do. You will receive leads and some really great ones too we are sure. But we cannot guarantee you that ever single one we find for you will be a perfect fit. We will work diligently to qualify everyone we are reaching out to, however sometimes those who respond are not who you hoped for. Together we will work to refine your messaging, our searches and keywords and the timing of their release to your target market until we get it simmering just right for you.