The fundamental ingredient in SEO (Search Engine Optimization) is to know where you rank on Google and for what set of keywords. Once you get a clear picture of where you are currently ranking, only then can you determine where you want to be.
To be able to identify what you need to do to accomplish your ranking goals, we begin with an in-depth affordable On-Page SEO audit to research your existing website and provide specific recommendations to improve your search engine rankings.
After a detailed SEO Audit, we’ll propose a strategy tailored to your needs that will show how we’ll get you the final results.
Our On-Page SEO Audit Includes:
Crawlability
Content
Indexability
Crawlability
Crawlablility refers to how search engine process information and follow links on the website. In this part of audit, we will take a close look on how search engines are currently crawling your website. We want to make it easier for a bot/crawler to access and navigate the content on your website. For instance, even minor issues, such as 404 errors, can limit crawler budget and impact your SE rankings
We’ll implement & review the following:
Google Analytics and Google Search Console Configuration
Install SSL and make sure that your website is HTTPS
Schema Structured Data Testing & Implementation
Fix Missing Heading Tags and Title Tags
txt file
Meta Tags
HTTP Status Codes (301, 404)
Site architecture
Follow & No-follow Internal Links
Index & No-index Tags
Audit Broken/Outdated Links
Canonical tags
Internal and External Linking
Add Breadcrumbs
301 Redirects
Remove Thin Content Pages
URL Structure
Sitemap
Yoast SEO Setup (WordPress)
Content
Website Content is one of the most important ranking factors Google and other major search engines look for when determining a website’s rankings. We’ll analyze your current content to determine whether your content is according to user’s search intent and how targeted the keywords are, and make sure it’s not spammy or difficult to read for the users.
We’ll implement & review the following:
Look over old articles and ensure any time-sensitive data is updated
Ensure each page has a unique target keyword
Ensure every page has at least 300- 500 words Content.
Identify keyword cannibalization
Competitor Research & Analysis
Keywords Research
Fix Duplicate Content Issues
Images Alt Tags Optimization
Understand User Search Intent.
Use the right mix of High & Low Volume keywords
Keywords Competition Analysis
Check Content Density
Fix Short Title and Description Issues
e-Commerce Product Optimization
Blog Content Creation
Indexability
Indexability refers to the search engine’s capability of analyzing and adding a page to its index. Once we determine that search engines can access your pages, next we want to make sure they’re actually indexing & ranking them (including them in results). We will keep checking ranking problems and then plan a solution for fixing any errors to get your website back in the rankings.
We’ll implement & review the following:
Check the ‘Index Coverage Report’ in Google search console for errors
Google Mobile friendly test
Optimize website loading speed using GTMetrix or Pingdom
Monitor Past Optimization & Re-optimization Low Performing pages.
Remove Pages with Dummy Content (Lorem ipsum)
XML Sitemap Submission
Indexing of New Posts and Pages
Check Pages Blocked from Indexing
Test mobile website on different resolutions
Keeping content up to date
Image Search Optimization
Monitor SEO Updates & Impact
Review web hosting experience
Upon the completion of our audit, we will provide you with a detailed plan based on the key metrics that demonstrate the impact of our SEO efforts which include:
Keyword Rankings Including Local Keyword Tracking
Site Audit Score
Google Analytics Organic Search
Google Search Console Top Queries, Clicks, Average Position, and Impressions
Google Analytics Page Views, Unique Page Views, Users & Sessions