Mystery Users and Shoppers Improve Business Service Levels

EVALUATE STAFF PERFORMANCE

By using a mystery shopper/user, you can:

  • Assess staff performance and see if they’re communicating the brand promise you want your company to promote. 

  • Identify problems or exceptional service and understand where it emanates from: staff, management or an individual to improve business performance.

  • Detecting staff problems caused by a lack of skills or training is vital to service delivery. 

examine the competitioN

Use mystery shoppers and users to get a glimpse of your competition. Learn about their daily operations, behavior of their staff, and how people respond to their brand. If you are expanding into a new channel or have been around for quite some time, mystery shoppers can help you find a competitive advantage.