Category Archives: Social Media

Women Are The Key To Empowering Other Women

TO DESCRIBE women empowering women

The business world is tough, and when you’re a woman, it can be even tougher. It takes a strong person to succeed in business, and traditionally that kind of strength has been associated with masculinity. However, when women connect with one another, and help each other get ahead, it makes the business world, and our […]

Using Social Media For Lead Generation


Social media is no longer merely a business add-on, but a necessity. If you’re not using social media to drive traffic to your business, and therefore leads that convert into revenue, then your brand is losing out. You can build your business on social media with leads coming from sites like LinkedIn and Twitter. But […]

Digital Businesses Are Redefining Brand Value

digital businesses

Nowadays we are bombarded with a steady stream of commercials, celebrity endorsements, recognizable logos, and all kinds of products and services tempting us. But does constant brand exposure really resonate with today’s consumers? The answer is actually no. The most successful brands focus on users, not buyers. Digital brands do things differently than traditional brands. […]

Essential Tips For Your Digital Marketing Strategy

Tips For Your Digital Marketing Strategy

Digital marketing is essential in today’s world. In fact, it is the only way to stay ahead of your competitors. Your potential customers are online constantly, and digital marketing is the way to reach them. The only question is how best to market to your customers online. Read on for tips to optimize your digital […]

Making Influencers Work For Your Business

making influencers work for your business

Are you taking advantage of social media influencers to grow your business? If you’re not, then you’re missing out on an important part of your social media plan. Getting traffic for your business can be tough to do on your own. By teaming up with an influencer, you can maximize your potential, as well as […]

Engaging With Journalists on Social Media

Engaging With Journalists on Social Media

Why would you want to engage with journalists on social media? How can they help your business? Over the years, the role of journalists has changed and as social media continues to directly impact journalism, many of them have become key influencers online. Social media has emerged to be a powerful platform to connect brands […]

Forecasting Trends for Your Business


Whether or not we are aware of it, we are all influenced by our surroundings. Advertising, marketing and PR all work to reach into our subconscious and manipulate our thoughts so that we want to buy what they are selling. In your business, you can forecast trends and predict consumer behavior to help you build […]

Reality Check: Small Businesses Must Use Social Media

online presence

By now, you know that your business needs to be online. The World Wide Web and social media are no flashes in the pan, they’re here to stay, and have been for a while. As a small business owner, you’ve heard the facts and statistics from other small business owners. You’ve heard about their successes, […]

Become a Small Business Thought Leader

to describe a leader

Who is a thought leader? Thought leaders are the go-to people in their fields of expertise for information and knowledge. As a small business owner, it can be a huge advantage for you to become a thought leader within your industry, leading to many doors opening and opportunities coming your way. While dedication and hard […]

The Best Industries For Social Media Marketing (including some surprises)

Illustratingyoungpeople Gen X

Social media marketing can’t be considered a fad any more. However, there are still plenty of business owners who believe that social media marketing cannot benefit their industry, that it only works for some businesses. This is a fallacy. Social media marketing can have an impact on every business in some way. Success in social […]