Category Archives: Social Media

How to Avoid Marketing Translation Mistakes

The majority of marketing mistakes in translation are, of course, unintentional and often represent something that has been missed even by professional translators hired by large corporations like BMW or American Motors. Thankfully, there are several ways to avoid them and ensure that a socio-cultural aspect is taken into consideration. An accurate content localization. As a rule, […]

Top Reasons to Start a Business Blog

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Business blogs have become essential to maintaining an online presence. It can help you stand above the competition, and even get you new customers. No business is going to grow in a vacuum. Growth happens in relation to your target audience and your competitors. Here are some of the top reasons to start a business […]

Best Practices in Social Media Marketing

social media marketing

Customers have high expectations from companies and brands these days. If your company is not on top of its social media game, then you’re losing your customers’ loyalty, and not gaining any new ground. Following some social media best practices will ensure your existing customers and potential customers see your company in the best light. […]

Essentials For Brand Strategy Success

Describing brand strategy

Your company’s brand is your most valuable non-tangible asset. Developing a strong brand is essential to a company’s success. Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of your company’s character that make it identifiable. A well defined […]

Benefits Of Direct Marketing Via Email And Social Media

benefits of direct marketing

An advertising campaign that seeks to bring about an action taken by a targeted group of customers, like placing an order, visiting a store or website, is considered direct marketing. Direct marketing can be telemarketing, social media, email, point of sale, or even via post. A good direct marketing campaign focuses on promoting a specific […]

Hashtags: Do’s and Don’ts

social media campaign

Hashtags are ubiquitous. One can hardly read a post on Facebook or Instagram, not to mention Twitter, without seeing a related hashtag. However, not all hashtags are useful and some can actually confuse or muddle the message you’re trying to send. Especially when tweeting, since Twitter is where every post is littered with hashtags. Before […]

Become An Influencer Within Your Industry

becoming an influencer

How do we define influence? According to the Merriam-Webster dictionary, influence is ‘the capacity to have an effect on the character, development, or behavior of someone or something.’ In other words, to have influence means having the ability to impact and maybe even sway, other people. As a small business owner, what do you think […]

B2B Lead Generation Strategies That Work In 2018

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Consumer behavior is constantly evolving. Driven by emerging technologies and new insights, marketers have to work hard to be on top of the latest consumer behavior, and recalibrate their strategies. It is important to note that consumers are increasingly more and more educated about what they are buying, and the experience they want. The daily […]

B2B Case Studies – And What You Can Learn From Them

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Marketing professionals understand why case studies are important. Vendors understand that case studies can highlight their products and services. There is more to case studies, however. Small business owners can use in depth analyses of B2B case studies to extract a lot of valuable data and metrics, such as how such studies are leveraged by […]

Take Note Of These B2B Social Media Campaigns

social media campaign

It’s almost certain you’ve heard of many memorable social media campaigns, but have you ever noticed that the ones you hear about are always B2C? An expensive branding campaign like Oreo’s ‘Dunk in the dark’ tweet during the Super Bowl or NASA’s #AYearInSpace, reaches millions of people and is discussed endlessly in online and print […]