Category Archives: Marketing

A Beginner’s Guide to A/B Testing

Email Campaigns For Success. What is the best indication that your marketing strategy is hitting home? Conversions, of course! That’s where A/B testing comes in. But, what is ab testing? This form of effective marketing testing allows for small businesses and large companies alike to see what marketing strategy works best for their select audience […]

Learn How to Improve Your Email Click-Through Rate

When the film critic Roger Ebert first met his future wife Chaz Hammelsmith at a social event in the early 1990s, he thought she was beautiful and worked up the courage to introduce himself, and they exchanged business cards.  It was when they began corresponding by email, though, that she stole his heart; her writing […]

How to Create a Branding Guide Based on Your Company Name

One of the keys to building a strong brand presence is consistency. A branding guide helps ensure anyone who works on marketing or design sticks to the same standards and presents your company in a very particular way to consumers. If you aren’t sure where to start with your style guide, your company name offers […]

Overcome Common Issues With Lead Generation & Grow Your Business


Businesses, especially small businesses, often face challenges with acquiring customers and converting their visit to a sale. It can be a daunting task, but it is a fixable situation with the right knowledge and software. Here are some simple techniques and systems that you can use to make lead generation more efficient whether you run […]

ORM (Online Reputation Management) – A Comprehensive Guide


Online reputation management is not just about advertising.  Some companies successfully build a brand image and encourage customer loyalty through memorable, thoughtful advertising campaigns, but there is typically more to reputation management.  No matter what you say or do, customers will have their own experiences and opinions, and they will express them online.  How you […]

Abandoned Cart Sample Emails & Strategies to Boost Conversions

In 2019 the abandoned cart rate was almost 70%. Without a successful strategy to recover that cart, you may as well be tossing money down the drain. Not only are those customers not buying from you, they are shopping with other companies and generating more profit for your competition. Not to worry, there are some […]

What Is Partnership Marketing and Why Is It Important?


Whether you are selling one hundred percent online, have a brick and mortar location, or primarily sell services, it is essential to have a robust marketing campaign if you expect to win over prospects and successfully grow your business. To get a leg up, it takes beating the competition at their own game, and sometimes […]

Why Does a Business Need a Marketing Strategy?

Describing startups in marketing

A marketing strategy is important because it helps sell products and services. It also is designed to support both short and long-term growth. Without a strategy, your business might not grow very much. Or worse, your business might not be able to bring prospects into the pipeline and convert them into paying customers at all. […]

A Great Idea or Product Goes Nowhere Without Sales/Marketing

Closing a Sale

No doubt you’ve met people in your life and immediately thought to yourself, “Wow, he/she is a born salesperson.  You know the type: convivial, confident, well-spoken, engaging, and persistent.  Some people are just naturals at it; and while there are tools to help one improve in certain techniques, not everyone is cut out for it.  […]