The majority of marketing mistakes in translation are, of course, unintentional and often represent something that has been missed even by professional translators hired by large corporations like BMW or American Motors. Thankfully, there are several ways to avoid them and ensure that a socio-cultural aspect is taken into consideration. An accurate content localization. As a rule, […]
Category Archives: Inbound Marketing
New customers are the lifeblood of any business. From small businesses to large firms, the only way to generate income is with paying customers. Attracting new clients not only helps your bottom line, but also drives growth and leads to new ideas and endeavors for your business. This article outlines three inbound marketing strategies to […]
We all know that the spread of the coronavirus (COVID-19) is developing rapidly, and as small business owners we are all concerned about what impact this will have on the future of our businesses. These concerns are justified, but the actions you take now to protect your small business, yourself, your employees, and your customers […]
Content marketing is not for dummies. Target customers know exactly what they want, and they are willing to pay for it (eventually). A business can increase their brand across many social media platforms, but they need a strategy. Traffic can be directed to a business’ website thanks to SEO-driven content if the content is right. […]
Business growth demands a lot of time and energy. People must decide what to continue handling themselves, what staff to bring on, and what to outsource. Every team has strengths and weaknesses. To be effective, people need to recognize what they are good at and how to manage well all the tasks ahead of them. […]
Diversity is a bit of a buzzword for small businesses that want to take the lead in the current marketplace. Companies that focus on building diverse teams with a range of skillsets are going to go further than those that build a business around niche employees who fit only into small boxes. This does not […]
Making your product stand out seems hard in a squeezed market, full of competitors all looking for the edge. The internet is a global market where people can shop locally or globally. To grab people’s attention, you need to have strategies that are on point. Try these fun, innovative ways to attract people to your […]
Nobody ever said startups were easy. That is why managing budgets, hitting deadlines, and meeting those goals is so key to turning a startup dream into reality. The digital age is both good and bad for startups. There is a lot of access to information, people, and business out there. With the internet, there is […]
The marketplace is full of information for consumers. The digital world is over-saturated with media, blogs, and people selling information or products. To make headway in this new economy, business owners must check themselves to be sure they are making an impact. A good inbound marketing strategy helps a lot in this case. Having a […]
Anytime a company or business is looking at strategies to grow, it pays to look at marketing as one of the essentials for better business practice. Inbound marketing can bring customers into their story and generate new leads. The marketing landscape for business has evolved over the past years with the advent of digital marketing. […]