Category Archives: Content Marketing

How to Benefit from Content Marketing for Small Businesses

The public relations industry uses media to get client stories into the ether and raise visibility. An agency works on a story so the news outlets can promote their content. Today, the strategy is to be more self-reliant with content marketing. Social media is only one outlet for public relations.  There are many others that […]

How to Benefit from Content Marketing for Small Businesses

The public relations industry uses media to get client stories into the ether and raise visibility. An agency works on a story so the news outlets can promote their content. Today, the strategy is to be more self-reliant with content marketing. Social media is only one outlet for public relations.  There are many others that […]