Category Archives: Content Marketing

How to Avoid Marketing Translation Mistakes

The majority of marketing mistakes in translation are, of course, unintentional and often represent something that has been missed even by professional translators hired by large corporations like BMW or American Motors. Thankfully, there are several ways to avoid them and ensure that a socio-cultural aspect is taken into consideration. An accurate content localization. As a rule, […]

How Content Marketing Can Grow Small Business

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Your business provides a one-of-a-kind service that the world never knew it needed, but absolutely cannot live without. If you don’t have a good content marketing strategy, the world will never know about it. Content marketing is one of the most important factors in the success, or failure, of a small business. With small business […]

Why Does a Business Need a Marketing Strategy?

Describing startups in marketing

A marketing strategy is important because it helps sell products and services. It also is designed to support both short and long-term growth. Without a strategy, your business might not grow very much. Or worse, your business might not be able to bring prospects into the pipeline and convert them into paying customers at all. […]

Reasons to Incorporate Video Marketing in Your Marketing Strategy

These days, it is vital to have varied campaigns and ways of reaching prospects and current clients. Marketing departments are turning to the digital world to elevate their platforms for a better video marketing strategy. To create a marketing strategy in 2020, it takes diligence and professional expertise. YouTube, Vimeo, and other online resources are […]

How to Use Content Marketing to Capture Users Early

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Brands are out of their leveraging content online and in real life. The strongest content online needs a digital strategy to deliver sales from early users. Content marketing is important for growth because it brings people to review a business’ products and services but also delivers value to them that is free (upfront). To build […]

How to Benefit from Content Marketing for Small Businesses

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The public relations industry uses media to get client stories into the ether and raise visibility. An agency works on a story so the news outlets can promote their content. Today, the strategy is to be more self-reliant with content marketing. Social media is only one outlet for public relations.  There are many others that […]