Essentials For Brand Strategy Success

Your company’s brand is your most valuable non-tangible asset. Developing a strong brand is essential to a company’s success. Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of your company’s character that make it identifiable. A well defined […]

Benefits Of Direct Marketing Via Email And Social Media

An advertising campaign that seeks to bring about an action taken by a targeted group of customers, like placing an order, visiting a store or website, is considered direct marketing. Direct marketing can be telemarketing, social media, email, point of sale, or even via post. A good direct marketing campaign focuses on promoting a specific […]

Steps To Plan A Successful Conference

Are you considering organizing a conference for your industry? Or perhaps it’s a national conference for your company? Planning and executing a successful conference or any event of that magnitude requires superior organizational skills and creativity. There are a lot of moving parts to organizing a conference that usually require a small team of people […]

Establishing Outsourcing Targets

When to outsource? The answer is different for different companies. A business may have in-house staff to handle daily activities, but may need outside help to undertake new projects without the expense of hiring a full time employee. When you and your current employees are unable to manage the day-to-day business of your company and […]

Reasons to Hire Appointment Setting Services

Outsourcing services have been around for a long time, and most businesses have used outsourced accounting, marketing, social media, etc. Appointment setting services are still not the norm. Surely, you can make your own appointments, can’t you? Of course you can, but we have some good reasons for you to consider hiring an appointment setting […]

Hashtags: Do’s and Don’ts

Hashtags are ubiquitous. One can hardly read a post on Facebook or Instagram, not to mention Twitter, without seeing a related hashtag. However, not all hashtags are useful and some can actually confuse or muddle the message you’re trying to send. Especially when tweeting, since Twitter is where every post is littered with hashtags. Before […]

Non-Core Activities Your Business Can Outsource

Outsourcing is defined as the strategic use of outside resources to perform activities that would usually be handled by in-house staff and resources. By outsourcing some key activities, a business contracts out some of its functions to specialized service providers, who can become valued business partners over time. Why do companies use outsourcing? Some common […]

The World’s Toughest Job – Event Planning

Event planning is a stressful job, anyone would agree. But the toughest job in the world? You might think that is a bit of a stretch. Would you be surprised to learn that the recruitment site CareerCast conducted a survey that ranked ‘Event Coordinator’ as the 5th most stressful job, after jobs like soldier and […]

Become An Influencer Within Your Industry

How do we define influence? According to the Merriam-Webster dictionary, influence is ‘the capacity to have an effect on the character, development, or behavior of someone or something.’ In other words, to have influence means having the ability to impact and maybe even sway, other people.   As a small business owner, what do you […]

The Cost Of Generating A Lead

Generating more leads is one of the biggest, if not the biggest challenge faced by B2B marketers. One can learn how to generate more leads, even if its by a process of trial and error, but what really matters is the cost of the leads that are generated.  There isn’t one clear answer to that, […]