Become An Influencer Within Your Industry

How do we define influence? According to the Merriam-Webster dictionary, influence is ‘the capacity to have an effect on the character, development, or behavior of someone or something.’ In other words, to have influence means having the ability to impact and maybe even sway, other people.   As a small business owner, what do you […]

The Cost Of Generating A Lead

Generating more leads is one of the biggest, if not the biggest challenge faced by B2B marketers. One can learn how to generate more leads, even if its by a process of trial and error, but what really matters is the cost of the leads that are generated.  There isn’t one clear answer to that, […]

B2B Lead Generation Strategies That Work In 2018

  Consumer behavior is constantly evolving. Driven by emerging technologies and new insights, marketers have to work hard to be on top of the latest consumer behavior, and recalibrate their strategies. It is important to note that consumers are increasingly more and more educated about what they are buying, and the experience they want. The […]

B2B Case Studies – And What You Can Learn From Them

Marketing professionals understand why case studies are important. Vendors understand that case studies can highlight their products and services. There is more to case studies, however. Small business owners can use in depth analyses of B2B case studies to extract a lot of valuable data and metrics, such as how such studies are leveraged by […]

Take Note Of These B2B Social Media Campaigns

It’s almost certain you’ve heard of many memorable social media campaigns, but have you ever noticed that the ones you hear about are always B2C? An expensive branding campaign like Oreo’s ‘Dunk in the dark’ tweet during the Super Bowl or NASA’s #AYearInSpace, reaches millions of people and is discussed endlessly in online and print […]

Women Are The Key To Empowering Other Women

The business world is tough, and when you’re a woman, it can be even tougher. It takes a strong person to succeed in business, and traditionally that kind of strength has been associated with masculinity. However, when women connect with one another, and help each other get ahead, it makes the business world, and our […]

The Monetary Value of Qualified New Leads

  A ‘prospect’, also known as a lead can be defined as a potential sales contact, i.e. an individual or organization that expresses an interest in your products or services. While it is true that having leads for your product or service is preferable to not having leads, there’s no doubt that some prospects are […]

The Benefits Of Outsourcing Lead Generation Services

As a small business owner, are you doing everything you can to ensure a continuous inflow of leads? You already know that lead generation is crucial to your business and increasing revenue is a main priority. There is no such thing as ‘enough leads’. But can you get them all on your own? When you […]

Using Social Media For Lead Generation

Social media is no longer merely a business add-on, but a necessity. If you’re not using social media to drive traffic to your business, and therefore leads that convert into revenue, then your brand is losing out. You can build your business on social media with leads coming from sites like LinkedIn and Twitter. But […]

Digital Businesses Are Redefining Brand Value

Nowadays we are bombarded with a steady stream of commercials, celebrity endorsements, recognizable logos, and all kinds of products and services tempting us. But does constant brand exposure really resonate with today’s consumers? The answer is actually no. The most successful brands focus on users, not buyers. Digital brands do things differently than traditional brands. […]