A Beginner’s Guide to A/B Testing

Email Campaigns For Success. What is the best indication that your marketing strategy is hitting home? Conversions, of course! That’s where A/B testing comes in. But, what is ab testing? This form of effective marketing testing allows for small businesses and large companies alike to see what marketing strategy works best for their select audience […]

Learn How to Improve Your Email Click-Through Rate

When the film critic Roger Ebert first met his future wife Chaz Hammelsmith at a social event in the early 1990s, he thought she was beautiful and worked up the courage to introduce himself, and they exchanged business cards.  It was when they began corresponding by email, though, that she stole his heart; her writing […]

B2B Sales Outsourcing: How To Do It Right


If you are in the mindset to grow your business, then you may be thinking about the ins-and-outs of B2B sales outsourcing. It’s not uncommon that a B2B start-up may not have the funds to hire their own full-time sales team. That’s where sales outsourcing companies come in handy. Many start-ups decide that a sales […]

How to Avoid Marketing Translation Mistakes

The majority of marketing mistakes in translation are, of course, unintentional and often represent something that has been missed even by professional translators hired by large corporations like BMW or American Motors. Thankfully, there are several ways to avoid them and ensure that a socio-cultural aspect is taken into consideration. An accurate content localization. As a rule, […]

20 SEO Tips for 2020: What we learned during the pandemic

The coronavirus has thrown the world into a tailspin since its outbreak at the beginning of the year. Everything came to a stop – businesses and schools have closed down as mandated by the government. Many businesses – big and small – have been greatly affected by this pandemic. In fact, many businesses have already […]

How to Create a Branding Guide Based on Your Company Name

One of the keys to building a strong brand presence is consistency. A branding guide helps ensure anyone who works on marketing or design sticks to the same standards and presents your company in a very particular way to consumers. If you aren’t sure where to start with your style guide, your company name offers […]

Factors To Consider Before Hiring A Lead Generation Agency


When you’re in the market for leads, you may consider hiring a lead generation agency to help the process move quicker. Outsourcing to a lead generation agency can have a positively transformative impact on your company, and it helps to lighten the load on your team members. Lead opportunities are something that oftentimes get ignored, […]

The Ultimate Guide To Guest Posting and Curated Links


A successful blog with high-quality content can make all the difference when it comes to your business. It can make you a leader in your market by engaging consumers and drawing them to your service or product. Guest blogs with properly curated links also drive traffic to your company and help you to be seen […]

Overcome Common Issues With Lead Generation & Grow Your Business


Businesses, especially small businesses, often face challenges with acquiring customers and converting their visit to a sale. It can be a daunting task, but it is a fixable situation with the right knowledge and software. Here are some simple techniques and systems that you can use to make lead generation more efficient whether you run […]

ORM (Online Reputation Management) – A Comprehensive Guide


Online reputation management is not just about advertising.  Some companies successfully build a brand image and encourage customer loyalty through memorable, thoughtful advertising campaigns, but there is typically more to reputation management.  No matter what you say or do, customers will have their own experiences and opinions, and they will express them online.  How you […]