Why Does a Business Need a Marketing Strategy?

Describing startups in marketing

A marketing strategy is important because it helps sell products and services. It also is designed to support both short and long-term growth. Without a strategy, your business might not grow very much. Or worse, your business might not be able to bring prospects into the pipeline and convert them into paying customers at all. […]

Three Inbound Marketing Tips for B2B Lead Generation


New customers are the lifeblood of any business. From small businesses to large firms, the only way to generate income is with paying customers. Attracting new clients not only helps your bottom line, but also drives growth and leads to new ideas and endeavors for your business. This article outlines three inbound marketing strategies to […]

Link Building: How To Master Link Building for SEO

Link Building: The heart and soul of off-page SEO.  Really wish I could have gotten that to rhyme.  Link building is one of the top 3, if not the top, Google ranking factor that you need to master, systemize, and deploy consistently if you want your website to dominate search engines.  To master link building […]

6 Best SEO Practices Experts Swear By

Just like other aspects of digital marketing, search engine optimization or SEO is one of the effective ways of increasing your website traffic and brand awareness. Right now, many companies across the globe are using SEO as part of their marketing strategies. That’s probably because of its ability to get more visitors on their respective […]

What Does it Take to Become a Successful Businesswoman?


Today’s modern woman wears many hats. She might run both her household and her company at the same time. It is no small feat to raise a family and be successful in business. When it comes to becoming a successful businesswoman, it takes focus, grit, and lots of strategy. So how do women entrepreneurs find […]

Local SEO in 2020: How to Dominate Local Search Results

Any business, big or small, needs customers to grow. The law of attraction in business is to draw them in and build a solid base. Referrals flow out of that base of supporters and begin to grow the business organically. Although there is more to it than that, this simplified view helps business owners set […]

Reasons to Incorporate Video Marketing in Your Marketing Strategy

These days, it is vital to have varied campaigns and ways of reaching prospects and current clients. Marketing departments are turning to the digital world to elevate their platforms for a better video marketing strategy. To create a marketing strategy in 2020, it takes diligence and professional expertise. YouTube, Vimeo, and other online resources are […]

The Secrets Behind a Successful SEO Strategy

Every job has trade secrets, and that is no less true for Search Engine Optimization (SEO). Getting your site ranked high by search engines doesn’t happen as haphazardly as it might seem at first glance. There are several strategies used to rank your website in search engine results. Before you learn about some of these […]

How Can Social Media Improve Your SEO Ranking

Social media has a great impact on our SEO. Various forms of interaction like commenting, sharing, and liking all play a vital role in boosting search engine results. Last year alone, there were more than 3 billion users worldwide. Social media has long ago advanced from a simple get in touch tool to something much […]

How to Help Your Small Business Survive Through Coronavirus (COVID-19)

How small business can survive COVID-19

We all know that the spread of the coronavirus (COVID-19) is developing rapidly, and as small business owners we are all concerned about what impact this will have on the future of our businesses. These concerns are justified, but the actions you take now to protect your small business, yourself, your employees, and your customers […]