Diverse Skill Sets Build a Better Business

The marketplace is a fickle thing these days. One minute the economy demands one thing, the next minute, it’s another. The current hot trend in building a better business is diversity and range in employee skill sets. It’s not that diversity of skills was ever out of fashion, but now, more than ever, people can […]

Why Startups Need New Product Marketing Strategies to Stand Out in 2019

Making your product stand out seems hard in a squeezed market, full of competitors all looking for the edge. The internet is a global market where people can shop locally or globally. To grab people’s attention, you need to have strategies that are on point. Try these fun, innovative ways to attract people to your […]

How to Launch a Startup and Keep the Cash Flowing in 5 Easy Steps

A challenge with startups is the misconception that many fail within the first two years. The reality is, many fail within the first year. That is 365 days to get a startup off the ground and running full speed. When launching a startup, there is a huge time and energy commitment most people don’t realize. […]

Give These 5 Marketing Strategies to Boost a Startup Business

Nobody ever said startups were easy. That is why managing budgets, hitting deadlines, and meeting those goals is so key to turning a startup dream into reality. The digital age is both good and bad for startups. There is a lot of access to information, people, and business out there. With the internet, there is […]

Why B2B Startups Need to Focus on Growth

Tech companies the world over are consumer companies. Even if they are online, like Amazon or Google, they may be attracted to B2C (business to consumer) but they should not let that derail them from their plan. Starting from scratch (like a startup) means hunkering down and getting a game plan for how to do […]

Lead Generation is Important for Business to Thrive: Here’s Why

Lead generation is the process of capturing information about potential leads and turning it into a sale down the line. It often includes marketing, searching out qualified leads, and strategizing how to capture information about potential sales that will help seal the deal. There is a lot of information available online, so people feel like […]

Try These Lead Conversion Tips That Will Seal the Deal for Clients

When you set out to convert leads into sales, it would be nice to wave a magic wand, and have it happened without maximum effort. A sale is not going to go through without a bit of effort. Whatever method you choose to use, it helps to have several tricks up your sleeve so you […]

Convert Those Leads into Sales with These 4 Trigger Points

Every good sales person knows the only way they keep business going is closing the deal. The art of the deal is not as easy as people think these days. There is more competition, more online presence, not to mention social media platforms to tap into the psyche of people who are looking to buy […]

Why an Opt-In Email List is Key to Building Your Business

One challenge of inbound marketing is that buying lead lists is a thing of the past. There is a lot more nuance to going out and looking for those leads, which means building from scratch a completely opt-in database. If you want to quickly scale your database for prospects, that might help, but it takes […]

Work on Your Sales Performance with These 5 Helpful Tips

Sales is a profession that is booming with possibility. It is also a daunting one that is filled with lots of people who are competing in an oversaturated marketplace, especially online. Similar products are out there to others, making it difficult to stand out. Even fair-trade designations are growing, which means it is hard for […]