Author Archives: Swati Khanna


Business blogs have become essential to maintaining an online presence. It can help you stand above the competition, and even get you new customers. No business is going to grow in a vacuum. Growth happens in relation to your target audience and your competitors. Here are some of the top reasons to start a business […]

Best Practices In Social Media Marketing

Customers have high expectations from companies and brands these days. If your company is not on top of its social media game, then you’re losing your customers’ loyalty, and not gaining any new ground. Following some social media best practices will ensure your existing customers and potential customers see your company in the best light. […]

Business Development VS Sales VS Lead Generation

The transaction and management of customers is a significant part of any business. It involves lead generation, sales, and business development. And all of these tasks are completely different, requiring different skills and mindsets. However, many businesses either don’t understand the difference, or expect one team to have multiple competencies as a way to save […]

The Impact Of Outsourcing On Company Culture

The concept of outsourcing has gained more and more popularity in recent years, and you too may be mulling over the idea of outsourcing one or more of your tasks. There are a variety of jobs you could outsource – traditionally outsourced tasks like accounting to more traditionally in-house tasks like product development or marketing. […]

Taking Steps Back To Move Forward

Running a startup requires you to be a fighter. A small business that’s new to the market has to fight for its position, by being scrappier than their already established competition. But they also need more support. Statistics show that until 2008, there were significantly more startups than there were business closures. However, that has […]

Improve Business Efficiency With These Tips

Running a small business requires consistently making improvements. Even when things are running smoothly, they can always be better. And that is usually the best time to be making changes and tweaking things to enhance areas of your business that offer the biggest gains. So how do you gain more efficiency? Automate A lot of […]

The Persuasive Words Your Customers Want To Hear

We have previously talked about the phrases your customers want to hear, which go a long way towards making your customer service exceptional. Words play a huge role in helping us decide which products to buy, so today we’re going to discuss some powerfully persuasive words you can start using in your marketing campaigns, in […]

The Difference Between Sales And Business Development

There is a misconception that sales and business development are the same, or at least interchangeable. This is partly due to the fact that job titles have shifted from salesperson to business development representative, in an effort to avoid any negative connotations that come with working in sales. However, the reality is that the two […]

Increase Revenue For Your Small Business

One of the pain points of a small business owner is the need to increase revenue, with small business budget. A lot of small businesses start out as passion projects, and find that the profit margins are quite where they should be. The answer can be simple – increase revenue. But the how is not […]

‘Knowing Your Audience’ What Does That Really Mean?

The crux of any good marketing campaign, be it print or digital, is identifying the specific characteristics of your ideal customer. This includes geographic, demographic and psychographic variables, all of which relate to how you are able to attract, engage and convert your target audience into paying customers. The more you know about your audience, […]