Author Archives: Shannon Perry

A Beginner’s Guide to A/B Testing

Email Campaigns For Success. What is the best indication that your marketing strategy is hitting home? Conversions, of course! That’s where A/B testing comes in. But, what is ab testing? This form of effective marketing testing allows for small businesses and large companies alike to see what marketing strategy works best for their select audience […]

Overcome Common Issues With Lead Generation & Grow Your Business


Businesses, especially small businesses, often face challenges with acquiring customers and converting their visit to a sale. It can be a daunting task, but it is a fixable situation with the right knowledge and software. Here are some simple techniques and systems that you can use to make lead generation more efficient whether you run […]

How Content Marketing Can Grow Small Business

content marketing word cloud board

Your business provides a one-of-a-kind service that the world never knew it needed, but absolutely cannot live without. If you don’t have a good content marketing strategy, the world will never know about it. Content marketing is one of the most important factors in the success, or failure, of a small business. With small business […]

Abandoned Cart Sample Emails & Strategies to Boost Conversions

In 2019 the abandoned cart rate was almost 70%. Without a successful strategy to recover that cart, you may as well be tossing money down the drain. Not only are those customers not buying from you, they are shopping with other companies and generating more profit for your competition. Not to worry, there are some […]