Author Archives: Heather McNeice

Social Media Marketing – Is it here to stay or a flash in the pan?


We have all heard social media is the next big thing, but why? Does it have the power to stick around and make a difference or will is fad and fizzle? It’s a complex type of marketing that requires planning, intuition, and flexibility throughout the life of each campaign. It seems like social media marketing […]

Keyword Ranking and SEOs – Where It Is Successful and Where It Is Not

used to show keyword ranking

Do keyword rankings really drive revenue for businesses? Is it something that companies benefit from? These are some questions that have been asked recently, so I decided to poke at it with a stick. It was much like poking a hive with a stick…lots of stuff came out! In all of the reading and conversations […]

Your social media marketing road map (avoid the potholes!)

Socia media Road mark to

What is the most powerful, yet vastly underutilized tool in your marketing toolbox? Social media. If used correctly, strong personal connections are created with your prospects. Then why is it that marketers often time jump into social media without a road map of where they want to get? Aimless activity, just for the sake of […]