We have all heard social media is the next big thing, but why? Does it have the power to stick around and make a difference or will is fad and fizzle? It’s a complex type of marketing that requires planning, intuition, and flexibility throughout the life of each campaign. It seems like social media marketing […]
Author Archives: Heather McNeice
11
Oct
Oct
Do keyword rankings really drive revenue for businesses? Is it something that companies benefit from? These are some questions that have been asked recently, so I decided to poke at it with a stick. It was much like poking a hive with a stick…lots of stuff came out! In all of the reading and conversations […]
17
Sep
Sep
What is the most powerful, yet vastly underutilized tool in your marketing toolbox? Social media. If used correctly, strong personal connections are created with your prospects. Then why is it that marketers often time jump into social media without a road map of where they want to get? Aimless activity, just for the sake of […]