Author Archives: Beth Orchard

Reasons to Incorporate Video Marketing in Your Marketing Strategy

These days, it is vital to have varied campaigns and ways of reaching prospects and current clients. Marketing departments are turning to the digital world to elevate their platforms for a better video marketing strategy. To create a marketing strategy in 2020, it takes diligence and professional expertise. YouTube, Vimeo, and other online resources are […]

How to Benefit from Content Marketing for Small Businesses

content marketing featured in wood style

The public relations industry uses media to get client stories into the ether and raise visibility. An agency works on a story so the news outlets can promote their content. Today, the strategy is to be more self-reliant with content marketing. Social media is only one outlet for public relations.  There are many others that […]

Why Companies Need to Invest Creative Time in These 3 Types of Content

brand marketing crossword puzzles

Content marketing is not for dummies. Target customers know exactly what they want, and they are willing to pay for it (eventually). A business can increase their brand across many social media platforms, but they need a strategy. Traffic can be directed to a business’ website thanks to SEO-driven content if the content is right. […]

Why It’s Time to Consider Outsourcing Your Pipeline Growth

TO ILLUSTRATE OUTSOURCING

Not every company is on board with outsourcing their training, workload, and sales jobs. The way of small businesses now is to maximize growth while minimizing overhead costs. The best way to do this is to outsource at least some of the work to keep people in-house who do the heavy-lifting and create space for […]

Learn 5 Reasons Why Seasoned Veterans Can Boost Your Company’s Profile

Seasoned Veterans

Workers are retiring at an alarming rate from the workforce. With business going in a new direction with technology and advancing every day culturally with a global focus, there are many reasons why it can be hard to staff a small business. One underutilized resource from startups to long-standing companies are contractors and employees who […]

It’s Time to Look at the Pros and Cons of Outsourced Customer Service for Your Business

TO DESCRIBE OUTSOURCING

Outsourcing customer service is not the panacea businesses want it to be. Most companies look at in-house services and wonder if they can tap into the potential of outsourcing to save money, expand services, or increase capacity to serve their customers. It is not the right choice for every company. Take time to evaluate the […]

How to Know Which Tasks to Outsource for Greater Business Growth

Describing tasks to outsource

Business growth demands a lot of time and energy. People must decide what to continue handling themselves, what staff to bring on, and what to outsource. Every team has strengths and weaknesses. To be effective, people need to recognize what they are good at and how to manage well all the tasks ahead of them. […]

Diversity, Equality, and Inclusion Might Be the Missing Piece You Need to Succeed

TO EXPLAIN DIVERSITY IN GENDER

The words diversity, equality, and inclusion are used often because people who want to grow their business are looking to dive deeper into these elements for best practices. Some companies believe they can make their workforce more diverse simply because it is the right thing to do. Cultivating a sense of belonging is key to […]

Building a Diverse Workforce Strengthens Business Culture

TO EXPLAIN A DIVERSE WORKFORCE

Diversity in the workforce is nothing new. It is at the top list for companies and organizations to do because it helps create a more equal playing field, but also diversifies everything across the board. More assets in a company will come from diversification of workforce, including people of all races, religions, genders, and sexual […]

Why Diversity Skills Are an Essential Part of Any Small Business Model

Many hands to

Diversity is a bit of a buzzword for small businesses that want to take the lead in the current marketplace. Companies that focus on building diverse teams with a range of skillsets are going to go further than those that build a business around niche employees who fit only into small boxes. This does not […]