Author Archives: Beth Orchard

Diversity, Equality, and Inclusion Might Be the Missing Piece You Need to Succeed

The words diversity, equality, and inclusion are used often because people who want to grow their business are looking to dive deeper into these elements for best practices. Some companies believe they can make their workforce more diverse simply because it is the right thing to do. Cultivating a sense of belonging is key to […]

Building a Diverse Workforce Strengthens Business Culture

Diversity in the workforce is nothing new. It is at the top list for companies and organizations to do because it helps create a more equal playing field, but also diversifies everything across the board. More assets in a company will come from diversification of workforce, including people of all races, religions, genders, and sexual […]

Why Diversity Skills Are an Essential Part of Any Small Business Model

Diversity is a bit of a buzzword for small businesses that want to take the lead in the current marketplace. Companies that focus on building diverse teams with a range of skillsets are going to go further than those that build a business around niche employees who fit only into small boxes. This does not […]

Diverse Skill Sets Build a Better Business

The marketplace is a fickle thing these days. One minute the economy demands one thing, the next minute, it’s another. The current hot trend in building a better business is diversity and range in employee skill sets. It’s not that diversity of skills was ever out of fashion, but now, more than ever, people can […]

Why Startups Need New Product Marketing Strategies to Stand Out in 2019

Making your product stand out seems hard in a squeezed market, full of competitors all looking for the edge. The internet is a global market where people can shop locally or globally. To grab people’s attention, you need to have strategies that are on point. Try these fun, innovative ways to attract people to your […]

How to Launch a Startup and Keep the Cash Flowing in 5 Easy Steps

A challenge with startups is the misconception that many fail within the first two years. The reality is, many fail within the first year. That is 365 days to get a startup off the ground and running full speed. When launching a startup, there is a huge time and energy commitment most people don’t realize. […]

Give These 5 Marketing Strategies to Boost a Startup Business

Nobody ever said startups were easy. That is why managing budgets, hitting deadlines, and meeting those goals is so key to turning a startup dream into reality. The digital age is both good and bad for startups. There is a lot of access to information, people, and business out there. With the internet, there is […]

Why B2B Startups Need to Focus on Growth

Tech companies the world over are consumer companies. Even if they are online, like Amazon or Google, they may be attracted to B2C (business to consumer) but they should not let that derail them from their plan. Starting from scratch (like a startup) means hunkering down and getting a game plan for how to do […]

Lead Generation is Important for Business to Thrive: Here’s Why

Lead generation is the process of capturing information about potential leads and turning it into a sale down the line. It often includes marketing, searching out qualified leads, and strategizing how to capture information about potential sales that will help seal the deal. There is a lot of information available online, so people feel like […]

Try These Lead Conversion Tips That Will Seal the Deal for Clients

When you set out to convert leads into sales, it would be nice to wave a magic wand, and have it happened without maximum effort. A sale is not going to go through without a bit of effort. Whatever method you choose to use, it helps to have several tricks up your sleeve so you […]