Author Archives: adminsana

How to Avoid Marketing Translation Mistakes

The majority of marketing mistakes in translation are, of course, unintentional and often represent something that has been missed even by professional translators hired by large corporations like BMW or American Motors. Thankfully, there are several ways to avoid them and ensure that a socio-cultural aspect is taken into consideration. An accurate content localization. As a rule, […]

20 SEO Tips for 2020: What we learned during the pandemic

The coronavirus has thrown the world into a tailspin since its outbreak at the beginning of the year. Everything came to a stop – businesses and schools have closed down as mandated by the government. Many businesses – big and small – have been greatly affected by this pandemic. In fact, many businesses have already […]

A Guide to Starting a Business During Coronavirus

The Covid-19 pandemic has resulted in many people facing redundancy, losing their jobs, or looking for ways to top up their bank balance to increase their financial security. Due to a rise in unemployment and job uncertainty, it could be time for a talented professional to adopt an entrepreneurial mindset and launch their own business. […]

How to Start a Business as a Couple

When two people love one another, starting a business together can be a dream come true. To run a business without leaving the house (or changing out of pajamas) might even seem too good to be true. Whether that is a good idea or not depends entirely on the couple.  It may seem wonderful to […]

Why Does a Business Need a Marketing Strategy?

Describing startups in marketing

A marketing strategy is important because it helps sell products and services. It also is designed to support both short and long-term growth. Without a strategy, your business might not grow very much. Or worse, your business might not be able to bring prospects into the pipeline and convert them into paying customers at all. […]

Three Inbound Marketing Tips for B2B Lead Generation


New customers are the lifeblood of any business. From small businesses to large firms, the only way to generate income is with paying customers. Attracting new clients not only helps your bottom line, but also drives growth and leads to new ideas and endeavors for your business. This article outlines three inbound marketing strategies to […]

Link Building: How To Master Link Building for SEO

Link Building: The heart and soul of off-page SEO.  Really wish I could have gotten that to rhyme.  Link building is one of the top 3, if not the top, Google ranking factor that you need to master, systemize, and deploy consistently if you want your website to dominate search engines.  To master link building […]

6 Best SEO Practices Experts Swear By

Just like other aspects of digital marketing, search engine optimization or SEO is one of the effective ways of increasing your website traffic and brand awareness. Right now, many companies across the globe are using SEO as part of their marketing strategies. That’s probably because of its ability to get more visitors on their respective […]

What Does it Take to Become a Successful Businesswoman?


Today’s modern woman wears many hats. She might run both her household and her company at the same time. It is no small feat to raise a family and be successful in business. When it comes to becoming a successful businesswoman, it takes focus, grit, and lots of strategy. So how do women entrepreneurs find […]

Local SEO in 2020: How to Dominate Local Search Results

Any business, big or small, needs customers to grow. The law of attraction in business is to draw them in and build a solid base. Referrals flow out of that base of supporters and begin to grow the business organically. Although there is more to it than that, this simplified view helps business owners set […]