In 2019 the abandoned cart rate was almost 70%.
Without a successful strategy to recover that cart, you may as well be tossing money down the drain. Not only are those customers not buying from you, they are shopping with other companies and generating more profit for your competition. Not to worry, there are some tried, true, and tested techniques for improving your sales and boosting your conversions!
Take a look at these 14 samples of abandoned cart email examples and then read over our tips on how you can up your sales game.
Crafting the Perfect Abandoned Cart Email
The best abandoned cart emails have one thing in common: they’ve been carefully crafted to deliver the right message at the right time and in the right way. Blood, sweat, tears, and life savings go into building your business. Why would you leave it up to chance that your customers will make a purchase? Here are surefire ways to improve your abandoned cart email strategy today and increase conversions!
Know what you want to say and to who
Before you create the perfect strategy for your company, you need to get to know who you’ll be sending it to. Web analytics services provide invaluable insight into your customers. Learning about things like their careers, education, and hobbies will allow you to personalize your message so that it has the best chance of turning an abandoned cart into a profitable conversion.
Once you understand your target audience, you can create messages that tell customers exactly what the email is about. And, a catchy subject line that sets your abandoned cart email apart from others can make a big difference when it comes to getting a customer back. It’s also important to feature a call-to-action. Tell customers that you’d like for them to come back and complete their purchase.
Make it worth their while
Most companies are able to compete for customers online, but with a worldwide market of sellers, buyers have a lot of choices. Many carts are abandoned because customers were just browsing, but in some cases customers are comparative shopping. If a customer isn’t ready to buy yet, a well-timed email can increase the likelihood that you’ll make the sale. Experts recommend that you send three emails. The first email should be within an hour after the cart is abandoned. The second should come within 24 hours and the third no more than a day later.
If your first and second emails don’t win over the customer, consider offering an incentive. Remember, it’s important to avoid steep discounts. Not only do you cut into your profit, but also, from a customer’s perspective, it may cheapen the product. Instead, a gift with the purchase may entice shoppers, or offer a discount on a specific product. This not only makes the customer feel that they’ve gotten a deal, it’s also a good way to promote a new product.
Finally, don’t bury the lead! Consider putting the incentive front and center in the subject line of your email. Nothing catches the eye better than “free gift!”
Give it a test run
Now that you’re armed with these abandoned cart emails best practices, it’s time to see how well they do. A/B testing is a straightforward technique where two versions of an email are given, but with one thing changed between them. Test each version on your customer base and see which one performs better. This process lets you weed out what doesn’t work, from everything from the hook you use to get your customer’s attention to the call-to-action that converts an abandoned cart to a profitable sale.
Tips for Boosting Conversions
Having a creative, tailored email strategy is essential. But, what can you do to boost conversions by preventing an abandoned cart to begin with? Here are some strategies that have been researched and tested by marketing experts that help to boost conversions and profits by preventing abandoned carts!
- Make sure your site is optimized and fast. Sites that are optimized for mobile usage do better than those designed only for a laptop or desktop. It’s also important to make sure that it doesn’t lag and isn’t slow to load.
- Simplify the checkout process. Forcing customers to register on your site or having an overly complicated or long checkout process is a big turnoff for many customers. Streamline the process with fewer steps for checking out and leave registration optional—if they like your products or services, they’ll be back.
- Avoid hidden fees. We’ve all seen the total of our cart as much as double right before we check out. It’s no less frustrating for your customers, so try to avoid added fees at checkout as much as possible. Be upfront with costs and clearly explain any additional fees so that customers don’t feel that they are being hit with any unpleasant surprises. As a matter of fact, a Baymard study done in 2019 showed that extra costs won out as the biggest reason for abandoned carts over others like slow delivery or a disappointing return policy.
Marketing is both a science and an art. Understanding your customers, the statistics, and your site’s analytics helps create a clear picture of your customer. The art is in the marketing techniques you use to turn their browsing into buying! With a little planning, and by trying out different things, you can develop a strategy for boosting your conversions in no time.
Looking for more great tips and stats that you can use to improve your abandoned cart strategy? Check out these invaluable tips for acing your strategy and getting the sales!