Getting SEO up to par is not everyone’s idea of a good time, but it can significantly impact your business and brand. People need (and want) to be able to find you online. Become an SEO expert with a few short tricks to help tip the scales in favor of consumers finding your business online before anybody else’s.
Quest for Content
Search engine optimization (SEO) is important but does not happen on its own. Web traffic is a specific niche that takes time to build. Being online does not help people find your content, or your business, without some research and experimentation with algorithms that get you seen. Once your website is ranking in the first pages of Google’s search results, people can find you. Being on the second, third, or later pages will effectively bury your business behind others (which means less traffic and business). The goal is to convert traffic to revenue. The first three organic search results get 60% of all traffic. It starts with good SEO.
Optimize the Landing
Consumers want a place to call home online. They want to jump onto a page and feel like they’ve landed in just the place they needed in that moment that fits what they were looking for. A well-designed landing page may convert to revenue if it drives traffic toward your business. The better the landing page, the more opportunities for sales. The homepage is not the same as a landing page. Most companies have a homepage that does not fit their prospective client’s needs. A high-quality landing page:
- Keeps potential consumer on the page
- Uses professional graphics
- Creates a modern layout
- Drives traffic to the landing page with email marketing and SEO optimization
- Finishes with call to action (CTA) to sign up for product, service, or some other type of action
To get started on optimization, you need what is called a long-tail keyword. This is a combination of words that are longer than keyword phrases and are used by visitors to the landing page. When people use voice searches or are ready to buy a product, they use certain phrases. When you capture that in your webpage, you optimize it for search engines. This might mean:
- Adding keywords and phrases on the page
- Include long-tail keyword in the headline
- Use it in a subheading and throughout the content
- Don’t overuse it, just keep it natural
Speed it Up
Optimization is important, but speed is key. PageSpeed Insights tool lets business owners check page speed and website optimization. It measures quality and metrics of real people using the site. When the website is up to speed and running as it should, people are able to locate and navigate more effectively to point-of-sale. To check for optimization, try:
- Regular technical site audits
- Check Google recommendations for optimizations
Don’t sell yourself short when it comes to quality SEO. Look for ways to build out the content so it is easier for consumers to find (and buy) what you have to offer. Whether you go in-house or outsource help, don’t fail to play the long game by building SEO now to be competitive in the online marketplace.